Lucidity Writing Customer Privacy Notice

This privacy notice tells you what to expect me to do with your personal information.

Contact details

Email: lucy@luciditywriting.co.uk

What information I collect, use and why

I collect or use the following information to provide and improve products and services for clients:

Names and contact details
Addresses
Occupation
Payment details (including card or bank information for transfers and direct debits)
Transaction data (including details about payments to and from you and details of products and services you have purchased)
Video recordings
Audio recordings (e.g. calls)
Records of meetings and decisions
Website user information

I collect or use the following personal information for the operation of client or customer accounts:

Names and contact details
Addresses
Purchase or service history
Account information, including registration details
Marketing preferences

I collect or use the following personal information for information updates or marketing purposes:

Names and contact details
Addresses
Profile information
Marketing preferences
Purchase or account history
Website and app user journey information

I collect or use the following personal information for dealing with queries, complaints or claims:

Names and contact details
Address
Payment details
Account information
Purchase or service history
Video recordings of private or staff only areas
Audio recordings of private or staff only areas
Call recordings
Customer or client accounts and records
Financial transaction information
Correspondence

Lawful bases and data protection rights

Under UK data protection law, I must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis I rely on may affect your data protection rights which are in brief set out below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

Your right of access - You have the right to ask me for copies of your personal information. You can request other information such as details about where I get personal information from and who I share personal information with. There are some exemptions which means you may not receive all the information you ask for. You can read more about this right here.

Your right to rectification - You have the right to ask me to correct or delete personal information you think is inaccurate or incomplete. You can read more about this right here.

Your right to erasure - You have the right to ask me to delete your personal information. You can read more about this right here.
Your right to restriction of processing - You have the right to ask me to limit how I can use your personal information. You can read more about this right here.

Your right to object to processing - You have the right to object to the processing of your personal data. You can read more about this right here.

Your right to data portability - You have the right to ask that I transfer the personal information you gave me to another organisation, or to you. You can read more about this right here.

Your right to withdraw consent – When I use consent as my lawful basis you have the right to withdraw your consent at any time. You can read more about this right here.

If you make a request, I must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact me using the contact details at the top of this privacy notice.

My lawful bases for the collection and use of your data

My lawful bases for collecting or using personal information to provide and improve products and services for clients are:

Consent - I have permission from you after I gave you all the relevant information. All your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Contract – I have to collect or use the information so I can enter into or carry out a contract with you. All your data protection rights may apply except the right to object.
Legitimate interests – I’m collecting or using your information because it benefits you, my organisation or someone else, without causing an undue risk of harm to anyone. All your data protection rights may apply, except the right to portability.
My legitimate interests are:
- To carry out my obligations and provide you with information arising from any services you purchase from me.To
- To provide you with relevant information about my services.
- To improve and customise my services for my customers.
- To protect myself (and my customers) against unlawful activity, fraud, IP infringement and security risks.

My lawful bases for collecting or using personal information for the operation of client or customer accounts are:

Consent - I have permission from you after I gave you all the relevant information. All your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Contract – I have to collect or use the information so I can enter into or carry out a contract with you. All your data protection rights may apply except the right to object.

My lawful bases for collecting or using personal information for information updates or marketing purposes are:

Consent - I have permission from you after I gave you all the relevant information. All your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

My lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:

Legitimate interests – I’m collecting or using your information because it benefits you, my organisation or someone else, without causing an undue risk of harm to anyone. All your data protection rights may apply, except the right to portability.
My legitimate interests are:
- To carry out my obligations and provide you with information arising from any services you purchase from me.
- To provide you with relevant information about my services.
- To improve and customise my services for my customers.
- To protect myself (and my customers) against unlawful activity, fraud, IP infringement and security risks.

Where I get personal information from

Directly from you
Publicly available sources

How long I keep information

I keep personal information for as long as we’re engaged in work together. Or for a maximum of five years after our work is completed.

How to complain

If you have any concerns about my use of your personal data, you can make a complaint using the contact details at the top of this privacy notice.

If you remain unhappy with how I’ve used your data after raising a complaint with me, you can also complain to the ICO.

The ICO’s address:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint

Last updated

5 February 2025

contact

What info

lawful

Where

How long

How to complain

Contact me

Lucidity Writing Customer Privacy Notice

Contact details

What information I collect, use and why

Lawful bases and data protection rights

Your right to object to processing - You have the right to object to the processing of your personal data. You can read more about this right here.

Your right to data portability - You have the right to ask that I transfer the personal information you gave me to another organisation, or to you. You can read more about this right here.

Your right to withdraw consent – When I use consent as my lawful basis you have the right to withdraw your consent at any time. You can read more about this right here. If you make a request, I must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact me using the contact details at the top of this privacy notice.

My lawful bases for the collection and use of your data

My lawful bases for collecting or using personal information to provide and improve products and services for clients are:

Consent - I have permission from you after I gave you all the relevant information. All your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

Contract – I have to collect or use the information so I can enter into or carry out a contract with you. All your data protection rights may apply except the right to object.

Legitimate interests – I’m collecting or using your information because it benefits you, my organisation or someone else, without causing an undue risk of harm to anyone. All your data protection rights may apply, except the right to portability.

My legitimate interests are:

To carry out my obligations and provide you with information arising from any services you purchase from me.To

To provide you with relevant information about my services.

To improve and customise my services for my customers.

To protect myself (and my customers) against unlawful activity, fraud, IP infringement and security risks.

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My lawful bases for collecting or using personal information for the operation of client or customer accounts are:

Contract – I have to collect or use the information so I can enter into or carry out a contract with you. All your data protection rights may apply except the right to object.

​

Where I get personal information from

How long I keep information

How to complain

Last updated

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Your right to withdraw consent – When I use consent as my lawful basis you have the right to withdraw your consent at any time. You can read more about this right here.

If you make a request, I must respond to you without undue delay and in any event within one month.